Paid advertising, run properly
Google, Meta, TikTok, LinkedIn, YouTube, X, Microsoft and more — built around one number that matters: what a customer costs you and what they are worth.
Canada & United States
Marketing that can prove it worked.
We run the ads, fix the search visibility, build the website and automate the busywork for businesses across Canada and the U.S. — and we report on all of it in numbers you can check yourself. No jargon, no vanity metrics, no lock-in.
You own every account we build
No long lock-in contracts
Zero markup on ad spend
Live dashboardsOpen your numbers any day
AI agents on WhatsAppAnswering while you sleep
Platforms we plan, build and buy on every week
Google AdsPerformance MaxGoogle SearchYouTube AdsMeta AdsInstagramFacebookTikTok AdsLinkedIn AdsX AdsMicrosoft AdsPinterestSnapchatReddit AdsWhatsApp BusinessGA4Google Tag ManagerLooker StudioSearch ConsoleGoogle Business ProfileKlaviyo & MailchimpHubSpotShopifyWordPressZapier & MakeAI assistantsGoogle AdsPerformance MaxGoogle SearchYouTube AdsMeta AdsInstagramFacebookTikTok AdsLinkedIn AdsX AdsMicrosoft AdsPinterestSnapchatReddit AdsWhatsApp BusinessGA4Google Tag ManagerLooker StudioSearch ConsoleGoogle Business ProfileKlaviyo & MailchimpHubSpotShopifyWordPressZapier & MakeAI assistants
What we do
One team for the whole growth stack
Most businesses do not need six vendors who blame each other. They need ads, search, the website, the follow-up and the reporting to be one joined-up thing. That is the entire idea behind NexGen Pathways.
SEO & AI search visibility
Technical fixes, local SEO for the cities you actually serve, and content that gets cited by AI assistants — not just ranked by Google.
Analytics & honest reporting
GA4 and Tag Manager set up so the numbers are real, plus a live dashboard you can open any day of the month — not a PDF that arrives late.
WhatsApp & conversational marketing
Broadcasts, the official WhatsApp Business API, and AI agents that answer at 11pm so you do not have to. Also SMS, Messenger and Instagram DMs.
Social media, end to end
Account setup, brand-consistent design, a real content calendar, publishing, community management and short-form video that suits each platform.
Websites that earn their keep
Fast, accessible, conversion-focused sites — new builds, rescues of slow ones, e-commerce and landing pages, plus hosting and ongoing care.
Automation & AI
Give yourself your evenings back
Every business we meet is doing something by hand that a machine should be doing. Copying enquiries into a spreadsheet. Re-typing the same quote. Chasing the same three documents. Answering the same eleven questions.
We map the process, then remove the manual parts — with automation where the rules are clear, and with AI agents where judgement and language are needed. You keep the oversight; the machine does the typing.
- Lead capture straight into your CRM or inbox — no re-keying
- AI agents on WhatsApp, web chat and email that answer in your voice
- Quote, invoice, booking and reminder flows that run themselves
- Document collection and checklist chasing, automated
- Internal tools and dashboards built around how you actually work
- Human hand-off the moment a conversation needs a person
Built for the immigration sector
Software for the people who move people
This is the part of our work you will not find at a general marketing agency. We build case-management platforms, applicant portals and custom databases for Sponsorship Agreement Holders, immigration consultants and visa application centres — because we have spent years inside that world and we know exactly where the spreadsheets break.
- Case management for SAHs — files, milestones, deadlines, document status
- Applicant and sponsor portals that ordinary people can actually use
- Custom databases and reporting for consultants and VACs
- Automated reminders, checklists and status updates
- Role-based access, audit trails and Canadian data handling
- Products curated specifically for immigration professionals
NexGen Pathways builds software and provides administrative support. We are not a law firm and we do not give immigration advice.
Real estate marketing
Listings, launches and long sales cycles
Real estate is one of the few industries where marketing and follow-up are the product. We have run developer launches, brokerage lead generation and project-level campaigns — and we know the difference between traffic and a qualified showing.
- Project and development launch campaigns, from teaser to sold
- Lead-generation ads with proper qualification before your phone rings
- Listing and project microsites that load fast on a phone
- Instant WhatsApp and SMS follow-up — the first five minutes decide the lead
- Virtual tours, aerial and walkthrough video, and floor-plan presentation
- Agent and brokerage brand building on social
Track record
New in Canada. Not new at this.
NexGen Pathways Canada is the newest arm of a group that has been building and running this work since 2022. Below is the group's real client work — these are our sister company's long-standing clients in Rwanda and East Africa, not Canadian references. We would rather show you something true than invent a Canadian case study.
Real estate development · since 2025
Diaspora investment · since 2025
Hospitality · since 2024
Agriculture · since 2024We only feature clients we have worked with for six months or more, so what you see reflects real, data-backed results. See the Rwanda site →
2022
The group has been doing this since
0
Long-term clients across the group
0+
Ad platforms and tools in daily use
0
Business day to a human reply
Founding clients
We are looking for our first Canadian clients — and we are paying for the privilege
Being new in a market is worth something to you. For our first Canadian and U.S. engagements we are offering founding-client terms, in exchange for the thing we actually need: permission to show the results once they are real.
- Founding-client pricing, held for your first twelve months
- Priority onboarding — you are not queued behind a bigger account
- The senior person on your account is the senior person, every month
- Free tracking and analytics audit before anything is billed
- A written case study only if you are happy for us to publish it
How we work
Four steps, no mystery
You should always know what we are doing, why, and what it produced. That is not a service promise — it is just how the work is structured.
We listen, then look at the data
A free 30-minute call, then we go through whatever you already have — ad accounts, analytics, your site, your inbox. Most of the useful findings come out of this stage.
You get a plan with numbers in it
What we would do, in what order, what it costs, and what we expect it to return. Written plainly enough that you could hand it to your accountant.
We build and launch
Tracking first, always — so that from day one we can tell what worked. Then campaigns, pages, automations and content go live in a sequence that lets us read the results.
We report like adults
A live dashboard, a monthly written read-out in plain English, and a standing call. When something is not working we say so, and we say what we are changing.
Straight answers
The questions everyone asks first
It depends on scope, and we will not pretend otherwise — but we will not make you sit through three meetings to find out either. Most Canadian small-business engagements land between a focused one-off project and a monthly retainer, and you get the number in writing after the free consultation. Ad spend is always separate and always paid by you, directly to the platform, on your own card. We never mark it up.
You do. Every ad account, analytics property, domain, hosting login and page we touch is created under your ownership, or stays under it. If we ever part ways you keep everything, including the history. We think agencies that hold accounts hostage are telling you something about themselves.
Usually within a week of the consultation. Tracking and account audits start immediately; campaigns typically go live in the second week once conversion tracking is verified, because launching before tracking works is how budgets get wasted.
We are based in Edmonton, Alberta and most of our Canadian work is here — but we serve clients across Canada and the United States, and we are used to working across time zones. Our sister company, NexGen Pathways Ltd, has been doing this in Rwanda and East Africa since 2022.
Then take the free consultation as a second opinion and nothing more. We will look at your account and tell you honestly whether it is being handled well. Sometimes the answer is yes, and we say so.
No-obligation consultation
Let us look at your numbers first — free, 30 minutes, no obligation.
Bring your current ads account, your website, or nothing at all. We will tell you what we would do, roughly what it would cost, and whether we are even the right people for the job.
Or email info@nexgenpathways.ca — every message gets a human reply within one business day.